An Ugly Truth: Inside Facebook's Battle for Domination By Sheera Frenkel,Cecilia Kang

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INSTANT NEW YORK TIMES BESTSELLER “The ultimate takedown.” – New York Times Book ReviewAward-winning New York Times reporters Sheera Frenkel and Cecilia Kang unveil the tech story of our times in a riveting, behind-the-scenes exposé that offers the definitive account of Facebook’s fall from grace. Once one of Silicon Valley’s greatest success stories, Facebook has been under constant fire for the past five years, roiled by controversies and crises. It turns out that while the tech giant was connecting the world, they were also mishandling users’ data, spreading fake news, and amplifying dangerous, polarizing hate speech.The company, many said, had simply lost its way. But the truth is far more complex. Leadership decisions enabled, and then attempted to deflect attention from, the crises. Time after time, Facebook’s engineers were instructed to create tools that encouraged people to spend as much time on the platform as possible, even as those same tools boosted inflammatory rhetoric, conspiracy theories, and partisan filter bubbles. And while consumers and lawmakers focused their outrage on privacy breaches and misinformation, Facebook solidified its role as the world’s most voracious data-mining machine, posting record profits, and shoring up its dominance via aggressive lobbying efforts.Drawing on their unrivaled sources, Sheera Frenkel and Cecilia Kang take readers inside the complex court politics, alliances and rivalries within the company to shine a light on the fatal cracks in the architecture of the tech behemoth. Their explosive, exclusive reporting led them to a shocking conclusion: The missteps of the last five years were not an anomaly but an inevitability—this is how Facebook was built to perform. In a period of great upheaval, growth has remained the one constant under the leadership of Mark Zuckerberg and Sheryl Sandberg. Both have been held up as archetypes of uniquely 21st century executives—he the tech “boy genius” turned billionaire, she the ultimate woman in business, an inspiration to millions through her books and speeches. But sealed off in tight circles of advisers and hobbled by their own ambition and hubris, each has stood by as their technology is coopted by hate-mongers, criminals and corrupt political regimes across the globe, with devastating consequences. In An Ugly Truth, they are at last held accountable.

At this time of writing, The Mobi An Ugly Truth: Inside Facebook's Battle for Domination has garnered 8 customer reviews with rating of 5 out of 5 stars. Not a bad score at all as if you round it off, it’s actually a perfect TEN already. From the looks of that rating, we can say the Mobi is Good TO READ!

Special Edition An Ugly Truth: Inside Facebook's Battle for Domination with FREE PDF EDITION!

The book has 14 main chapters, not including the prologue and epilogue. The authors state that the book is the result of over a thousand hours of interviews with over four hundred people with intimate knowledge of the company. The book is mostly focused on a five year period, from 2015 – 2020, but also gives some background and history where appropriate.The prologue starts with describing the events of Dec 9 2020; when the FTC and many states proceeded with a lawsuit against Facebook. The authors mention that they intend to demonstrate that the security/privacy issues and the unfair business practices were not merely an accident or unforeseen consequences of algorithms; but instead a direct result of nefarious planning by executives Zuckerberg and Sandberg.In the first chapter, the authors discuss the actions that Facebook executives took in 2015 when it became clear that massive privacy leaks were becoming a major problem. They explain that there were dozens of examples of software engineers accessing customer information for their own personal use; usually male employees stealing personal information about women that they were interested in. Thousands of Facebook employees had unfiltered access to users personal information, including gps location data from the Facebook app; and while obvious cases of misuse resulted in termination of employment, there was no system in place to prevent these incidents from happening.Chapter 2 dives into the origins of Facebook, in an attempt to show what Zuckerberg's original ideas were, and how he viewed privacy concerns in general. The creation of the News Feed is discussed, as well as Zuckerberg's plans to monetize the platform. Chapter 3 gives the background and personal history of Sheryl Sandberg, and explains her impact on the company once she was hired. Generation of ad revenue, and Zuckerberg's obsession with new rival Twitter guided several key decisions during this time period.Subsequent chapters discuss several different scandals and issues within the company, including: Sonya Ahuja pursuing whistle-blowers, deliberately changing algorithms to repress certain news, dealing with Russian hackers, lobbying efforts, data breaches, lies and manipulation to facilitate acquisitions of rival companies, promoting hate and divisive ideologies, creating a monopoly, and inconsistent political policies.Overall, there is a quite a bit of information presented here, and for the most part it seems to be well documented and reported from a unbiased perspective. I have to admit though, that even though I was interested in the topic when I started reading, I found the book to be rather boring and difficult to finish. You would really have to be super interested in every minute detail of the decisions of Facebook executives to get through this book quickly, and apparently I didn't really care about this level of minutia as much as I thought. There really isn't much in the way of the author's own opinions, they simply report the events as they were told. This might be more interesting for other business executives or people with ties to the company, but I would imagine many other people might lose interest. Personally I'd give this a 3, but that is only because I found it to be boring; if this subject really interests you then this is probably an excellent source of information.

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Special Edition An Ugly Truth: Inside Facebook's Battle for Domination with FREE PDF EDITION!

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Special Edition An Ugly Truth: Inside Facebook's Battle for Domination with FREE PDF EDITION Download Now!

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Special Edition An Ugly Truth: Inside Facebook's Battle for Domination with FREE PDF EDITION Download Now!

Special Edition An Ugly Truth: Inside Facebook's Battle for Domination with FREE PDF EDITION!

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